A Great Dental Find - Dr. Ruof is Amazing!!. Even though I have lived in the city for a number of years, I avoided finding an NY based dentist (I just stuck with my NJ based one) because it was just too exhausting and I didn't want to risk having a bad experience (I only go to the dentist about once a year, which I know is not often enough). Anyway, I finally braved a dentist (not Dr. Ruof) that was recommended by a friend and I noticed after two visits that they were always suggesting little add ons - things like "oh you REALLY need to start using an electric tooth brush. we sell them up front." or "cosmetic procedures x and y would REALLY help protect your teeth in the long run". I started to get the feeling I was being sold unnecessary things, which left a really bad taste in my mouth because it is really important to me that I can trust the advice of my medical professionals. They even went so far as to try and make me feel insecure about my teeth color (which is pretty much a normal shade of white) to try and sell me whitening services. I was ready to run right back to my NJ dentist, but on a whim (and a different friends recommendation) I visited Dr. Ruof. And she was great!! Not only was she super friendly and an extremely proficient dentist, she also dispelled a lot of the myths my previous dentist tried to pass off as facts (it turns out I do not, in fact, need and electric toothbrush). This kind of honesty, combined with the fact that she clearly explained everything she was recommending and why in terms I could easily understand, made me feel completely comfortable. She never once tried to "over-sell" me. And to top it off my teeth look great!! I will never go to another NYC dentist. Dr. Ruof is a great find and highly recommend anyone seeking a dentist check her out as soon as possible.